THE HISTORY OF 1090 WILD-AM

1090 WILD-AM is a radio station licensed to Boston, Massachusetts. It broadcasts on 1090 kHz and airs programming from China Radio International under a lease agreement. Prior to the flip to Chinese programming, the station had a legacy of serving Boston's African-American community as a R&B outlet (and its sub-genres) from 1973 to 2011.
 

 HISTORY OF 1090 WILD-AM
WILD-AM first went on the air in 1946 as WBMS, with a classical-music format. Eventually, the station went to a "popular music" format, briefly adopted the call letters WHEE, then went back to being WBMS. By the end of the fifties, the call letters were changed to WILD under then owner Bartell, who tried a personality DJ and music format. However, the station's history is best known for a long-lasting urban contemporary format which began in 1973. WILD became the respected voice of Boston's black community for many years. Until 1999, the station was locally owned and operated by Kendall Nash and his Nash Communications. When Nash died that same year, his wife, Bernardine, took the helm of the station's operations.


WILD first saw competition when 94.5 WZOU flipped to a Rhythmic Contemporary Hits format as WJMN Jam’n 94.5 in 1993. However, it was not until 1999, when African American-owned Radio One entered the market with WBOT, that WILD saw real competition for Boston's African American population.

In 2000, Radio One took control of WILD through an local marketing agreement, which became an outright purchase later that year. After purchasing the station, Radio-One slowly evolved WILD from a rather mainstream Urban Adult Contemporary format to a station that focused more on classic soul music. In addition, the syndicated Tom Joyner Morning Show was added to the lineup, with the former morning host ("Coach" Willie Maye) relocated to giving local updates on the show. In 2004 after years of WILD being at 90 Warren Street in Roxbury, Massachusetts, Radio-One decided to move AM 1090 to the Marina Bay in Quincy, Massachusetts.


In 2005, Radio One brought about the biggest changes to the station in many years. The 1090 signal was plagued with some problems, as while the signal covered the areas of Boston with large African American populations, the station was forced to sign-off every night as a result of former-clear channel station, WBAL in Baltimore. In addition, the strong Arbitron ratings of WILD had warranted a better and more-powerful frequency. However, Radio One had come up with a solution. On October 20th 2005 Radio One moved the Urban Adult Contemporary format to the dial position of WBOT in Brockton, Massachusetts. Home of today's Hip-Hop and R&B and The Russ Parr Morning Show. The move replaced the "Hot 97.7" format for most of the day, but it remained from 4:00PM until 10:00PM. WBOT subsequently picked up the call letters of WILD-FM.

The move cleared the 1090 frequency for a new format, so when WILD signed on at sunrise on October 20th it was reborn as a new urban contemporary gospel formatted station, "Praise 1090", based on the success of WPZE-FM in Atlanta and WPPZ in Philadelphia. But Praise 1090 was short lived. On January 30, 2006, the 1090 frequency changed formats again. WILD became the Boston affiliate Sydication-One for the company's African American-targeted news/talk network called NewsTalk 1090 WILD, featuring (then host) Michael Eric Dyson and the 2 Live Stews. Other talent that were heard on WILD during this period included weekday talk shows of "The Truthfighters Show" with Warren Ballentine 10:00AM - 1:00PM ET. and "Keeping It Real" with The Reverend Al Sharpton. 1:00PM - 4:00PM ET.

A local morning program was also added, featuring Jimmy Myers, (former host on 96.9 WTKK-FM) on Sunday afternoons, taking the longtime Boston radio host out of his retirement. The station retained the Black gospel format for weekend programming. The Tom Joyner Morning Show returned to WILD from 6:00am (Sunrise) to 10:00am eastern during this tenure. While other affiliates of the network adopted the slogan, "The People's Station", WILD was unable to do so, as that was the slogan of WILD-FM. Instead, WILD used "Where Information is Power", the slogan of Radio One's longtime urban news/talk station WOL in Washington, D.C.; WILD currently is featured on YouTube and and on Facebook keywork: Radio-One Boston.

 
On August 21st 2006, AllAccess.com reported that Entercom Communications bought WILD-FM and changed the format (after a "stunt") to rock (a simulcast of WAAF 107.3), a move designed to expand WAAF's signal reach. WILD-FM flipped to the simulcast at 5:30PM August 22nd. The sale of WILD-FM meant that the Tom Joyner morning show would return to AM 1090, and WILD would revert to contemporary inspirational and gospel music ending the news/talk format. The news/talk format subsequently returned that December. In summer 2008 the Tom Joyner Morning Show returned and the News/talk format got replaced by a "various / brokered format on the weekdays and Classic Soul and Gospel on weekends. From December 2008 to May 31, 2011, WILD was the Boston affiliate for Radio One's African American-targeted news/talk network, once again featuring hosts Ballentine and Sharpton. The station website is now defunct.


On June 1st 2011, the station began running Chinese-related programming under a lease agreement between Radio One and China Radio International. As a result, all news/talk, Classic Soul and Gospel programming that was heard on WILD were silenced, ending the station's 38 year legacy of serving Boston's African-American community.
 

 THE 1090 WILD-AM BRANDING
The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) 4800 Watts (Daytime) 1900 Watts (Critical) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston". WILD's watts of power can reach as far as Worcester, Springfield and Cape Cod, Massachusetts; Salem, New Hampshire and Providence, Rhode Island.
 
 RADIO-ONE & SYNDICATION-ONE IN BOSTON
 
Ever since LP-WTCH TOUCH 106.1FM debut in 2007 by co-owner and founder Charles Clemons, Jr. the Black Communities of "Roxbury, Dorchester, Mattapan, South End, Mission Hill and Jamaica Plain" were split-up between the WILD affiliate of Radio-One and Touch 106.1 FM. Loyal African-American listeners remained with Radio-One of  1090 WILD while other African-Americans moved to Touch FM located down in the Roxbury / Dorchester section of Grove Hall in Boston. Touch FM targets the local Black communities in Boston and some nationwide inner-cities. The Tom Joyner Morning Show, The Warren Ballentine Show and Keepin' It Real with Reverend Al Sharpton are currently nationally syndicated talk shows throughout the local major markets including 1090 WILD-AM. Local Black leaders from such as Reverend Eugene Rivers and Sadiki Kambon regularly calls up Warren Ballentine and Reverend Al Sharpton during their programs; or Harvard Law Professor, Dr. Charles Ogletree as a regular guest also appears weekly on Keepin It real with Al Sharpton. 

Even though the local Boston Hip-Hop and R&B community still enjoys Jamn' 945, the new Big City 101.3  (88.7) Boston, Funky Fresh Radio of Touch 106.1 FM featuring local music and old skool Hip-Hop and Hot97 Boston, some African-Americans and people of color in Boston are still loyal to The Russ Parr Morning Show which features Russ Parr, Alfredas, Supaken and Shaqwana based out of Washington, DC on 93.9FM WKYS. The Russ Parr Morning Show once broadcast in the Massachusetts / Boston area from 2000 to 2004. Some African-Americans in Boston still refuses to leave Radio-One Chairperson and CEO, Cathy Hughes, despite of how WILD was slowly disappearing from the Black Boston Community. Nonetheless, since WILD's departure of Classic Soul and R&B on Wednesday, June 1st 2011, local Boston listeners have now moved to Atlanta...well, sort of. News & Talk 1380 WAOK based out of Atlanta, Georgia part of CBS Atlanta is now being listened by loyal listeners of the African-American communities from Boston who are still loyal listeners of The Warren Ballentine Show and Keepin It Real with Rev. Al Sharpton. The Tom Joyner Morning Show based out of Dallas, Texas features Tom Joyner, Sybil Wilkes and J. Anthony Brown still being heard by loyal listeners of Boston on Black America Web .com. 

 
 1090 CLASSIC SOUL WILD ONLINE RADIO
 
Since 2006 iPower One Radio has been supporting Radio-One and Syndication-One of 1090 WILD-AM. To this day, no one hasn't worked hard enough to back the support of Radio-One Boston. iPower 98.9 has been broadcasting promos for The Russ Parr Morning Show, The Tom Joyner Morning Show, The Warren Ballentine Show and The Al Sharpton Show absolutely free on out internet radio station. iPower One is no affiliation of Radio-One nor Syndication-One, but iPower 98.9 is willing to assist our (non-paid) voluntarily services to AM 1090.

iPower One is THE ONLY internet radio station that creates promos and supports The Nation Action Network, The Tom Joyner Foundation, Mechanics and Farmers Bank, Dr. Tinsley's Skincare Products, Dr. Herbs' formula and more that affects the lives of African-Americans in the inner-city communities across the country.


INSIDE THE TIME TUNNEL
"The Original" Inside The Time Tunnel was hosted by Marc Coleman on AM 1090 Saturday Mornings from 8:00AM to 12 Noon. Skippy White's Record owner since 1962, Skippy White currently host Touch 106.1 FM's version of Inside The Time Tunnel. Some in the local communities welcome back Inside The Time Tunnel by Skippy White; but the original version will be forever in the minds and in the hearts of African-Americans in Roxbury, Dorchester and Mattapan. Marc Coleman who originally hosted the 4 hour old skool programming of the 50's, 60's, 70's, 80's and 90's, playing you the best Classic Soul and R&B. iPower One Radio is now stepping up to the plate and is about to take the next step by trying to revive, deliver and transform the format of 1090 WILD-AM (Currently airing Chinese International Programming) into WILD's Inside The Time Tunnel via online Radio.

1090 WILD-AM and "WILD's Inside The Time Tunnel" are two separated formats. The reason for the title "WILD's Time Tunnel" holds a very meaning and remains in the hearts of loyal WILD listeners of the past who refuse to let 60 years or more of the AM dial in our community die and go to waste in the African-American communities. Stay Tuned as we continue the tradition Saturdays on "WILD's Inside The Time Tunnel."